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SEO is Important and Doing It Correctly is Vital by Brain Dean

Just like websites have become dumbed down to make everyone think it is easy to do these days.  SEO and understanding Google has been made people believe you do not need skills to do it.  Places like Wix, Weebly, etc… cookie-cutter builders are not the way to do it.  Hard to SEO sites that are on someone else’s platform.  If you get a site built with SEO in the design phase you are good to go.  You will have your own platform even if using WordPress barebones with a minimal amount of plugins, 4 to 7 maximum plugins will load your site fast.  We use Gutenberg builder which comes with WordPress by default.  we also custom code blocks and bootstrap CSS to build themes for clients from scratch.  Using heavily weighted builders like Elementor, Bakery, etc… is not a good idea.  Yes, coding your own themes and blocks is the way to go.  

This means that your designer/developer needs to know how to code in HTML, CSS, and javascript. None of this is easy unless you know how to code in PHP, and SQL properly.  No matter what others say hits to a website without any conversions mean no business.  No business means, Game Over.

Note: Just because we are showing you what Brain Dean is talking about doesn’t mean you are going to understand what we do via SEO.  SEO is a lot of work and understanding, comparing, and much more.  This is why it is important if you have a marketable business that needs to compete do not destroy your website with non-professional service.  Let’s put it this way, if you are not certified or have skills in this industry this could kill your presence online if you trying to make money.  We have seen people destroy their ranking and visibility online because they thought they knew it all.

Facts: SEO is a constantly changing entity and you have to be on it hardcore.  Google changes the SEO game a lot hence why you have to know what you are doing.  You could be on the first page of Google one day and the next day bye-bye stardom.  Just keeping up with the algorithm from Google is a time-consuming and mistake penalizing system.  Doing this without a professional can land you right out of business online, at least.

Above Written by: Derek
Video by: Brian Dean at SEM Rush.