Social Media and Advertising is one of the top solutions for small businesses that are willing to put a little bit of money into their online site/business.
This goes well with dealerships, other types of small businesses online. As we all know that having unique visitors hitting your site even if they do not purchase anything is important for your presence online. This means that others will be more attracted to your site because others are visiting it.
Social Networks and Paid Advertising on a budget like Facebook ads and Google ads are great if you are willing to work it for a little while for it to pay off from what you put into it.
This is needed other than creating a blog or back linking your site with others.
Make sure you have a professional do this target marketing and monitoring of keywords that users online use the most. A professional can maximize your dollar that you spend in this advertising war.
Be prepared to at least build your marketing plan with a professional on a commitment for one year minimal unless you have loads of money to invest into it right away to dominate advertisement visibility.